May 22, 2000 (Berkeley, CA) - In a continuing campaign to place greater power in the hands of the consumer, Lumeria, an Internet incubator, is pleased to announce that its latest stealth technology start-up; Lumeria Ad Network, demonstrated its revolutionary new service at the recent Red Herring Venture 2000 conference. Using proprietary ad replacement technology, Lumeria Ad Network allows users to replace all or part of the Internet advertising they receive with ads more relevant to their own interests and that they get paid to view. This "disruptive technology" transforms traditional Internet advertising into a powerful, one-to-one permissions marketing system.

Lumeria Ad Network is powered by Lumeria's SuperProfile™ system - based on technology that puts users in control of their personal information and profile to deliver unprecedented new levels of personalization and customization while guaranteeing their privacy. The SuperProfile system goes far beyond TRUSTe and other hard-to-enforce privacy "seals of approval" to provide technology that guarantees that users of the Lumeria Ad Network cannot be tracked by other ad networks and web sites.

According to Fred Davis, Lumeria's CEO, "Advertising is a sale of the individual's attention. Lumeria's infomediary approach transfers control back to the individual, who should be the primary beneficiary when their attention is sold. Lumeria Ad Network is not only the first system to let users choose ads they prefer to see, it's also the first comprehensive system that allows the individual to profit from the sale of their attention."

Directing Lumeria Ad Network is CEO Jeannine Barnard. Says Barnard, "Lumeria Ad Network offers a radical new approach to permissions marketing that provides excellent targeting while acknowledging the growing desire of consumers to maintain their privacy and control the use of their personal information. We are confident that we can deliver the potential of Lumeria Ad Network in a way that is a real win for advertisers, web sites, and consumers. Web sites shouldn't worry about losing ad revenue to Lumeria Ad Network - instead we're eager to work with web sites to show them how to use our opt-in targeting system to provide a better experience for their customers, increase their revenues, and grow their businesses. For example, because we provide geographic targeting, Lumeria Ad Network offers an unprecedented opportunity to tap into the vast market for local advertising."

Lumeria Ad Network Inc. is being launched by Lumeria Inc. as a majority-owned, independent operating company. Lumeria Ad Network Inc. was founded in January 2000 and is based in Berkeley, California. Lumeria Inc. is an Internet incubator/holding-company focused on the emerging infomediary market. Lumeria provides core technologies, business strategies, marketing services, and other incubation services for the companies it launches. Lumeria can be reached via its Web site at www.lumeria.com.