Feb. 7, 2000 (Berkeley, CA) In a continuing campaign to place greater power in the hands of the consumer, Lumeria, an Internet incubator, is pleased to announce its latest stealth technology start-up: Lumeria Ad Network. Using proprietary ad replacement technology, Lumeria Ad Network allows users to replace all or part of the Internet advertising they receive with ads more relevant to their own interests.

Because Lumeria Ad Network only changes the display of the individual's own browser, it does not affect web sites in any way. Lumeria Ad Network is controlled by the user, and each user controls the display of their own browser, not anyone else's. This "disruptive technology" transforms traditional Internet advertising into a powerful, one-to-one permissions marketing system.

Lumeria Ad Network is powered by Lumeria's SuperProfile system based on technology that puts users in control of their personal information and profile to deliver unprecedented new levels of personalization and customization while guaranteeing their privacy. The SuperProfile system does not use privacy-invading "cookies" like other ad networks in fact, the system provides a sophisticated cookie-management technology that prevents unauthorized cookies from working at all. The SuperProfile system goes far beyond TRUSTe and other hard-to-enforce privacy "seals of approval" to provide technology that guarantees that users of the Lumeria Ad Network cannot be tracked by other ad networks and web sites.

According to Fred Davis, Lumeria's CEO, "Advertising is a sale of the individual's attention. Lumeria's infomediary approach transfers control back to the individual, who should be the primary beneficiary when their attention is sold. Lumeria Ad Network is not only the first system to let users choose ads they prefer to see, it's also the first comprehensive system that allows the individual to profit from the sale of their attention."

Directing Lumeria Ad Network, Interim CEO Jeannine Barnard brings a wealth of experience in Computer Publishing, Advertising Sales Management, Software Development, and New Business Development. She was formerly President of Access Softek, Inc., Berkeley, CA, (1996-1999) a software development company that builds applications, components, and multimedia products for top software and technology companies including Microsoft, Lotus, Adobe, Corel, Phillips, and Franklin-Covey. Prior to joining Access Softek, Barnard had 16+ years of Computer Publishing Experience with IDG, Ziff-Davis and CMP. As Publisher for IDG (1990-1994) she launched NextWorld magazine, a joint-venture with IDG and Next, Inc., and managed the award-winning publication during its first 4 years. She was previously Western Advertising Director for Ziff-Davis' MacUser Magazine (1987-1990), where her sales team increased west coast revenues to $20 million. She was also instrumental in the launch of CMP's InformationWeek as Regional Sales Manager (1983-1987) in Chicago, and was then promoted to Silicon Valley to manage a $5 million+ advertising territory. In addition to Computer magazine publishing Barnard has consulted for a variety of New Media and Internet start-ups in product development, business plan development, advertising rate/deals structures, and feasibility studies; including CMP's NetGuide Live, Vertex Management, Inc., and most recently NextMonet.com.

About Lumeria Inc. and Lumeria Ad Network Inc.

Lumeria Ad Network Inc. is being launched by Lumeria Inc. as a majority-owned independent operating company. Lumeria Ad Network Inc. was founded in January 2000 and is based in Berkeley, California.

Lumeria Inc. is an Internet incubator/holding-company focused on the emerging infomediary market. Lumeria provides core technologies, business strategies, marketing services, and other incubation services for the companies it launches. Lumeria's holdings currently include Privacy Place, the online magazine of personal privacy, and DTD.com, the world's largest repository of XML DTDs. Other Lumeria companies under development include Bookmark City (identity-based sharing of people's knowledge of the web) and SafeDisk (secure storage and identity-based sharing of non-web materials such as files, content, and software).

Privately financed, Lumeria Inc. was founded in January 1998 and is based in Berkeley, California. Lumeria's individual investors include Ted Waitt, founder of Gateway; Louis Rossetto, founder of Wired; Waring Partridge, former Exec. VP. of Corporate Strategy for AT&T; and Dick Fredericks, formerly of Montgomery Securities and BankAmerica, who has recently been nominated to the post of U. S. Ambassador to Switzerland. Lumeria's institutional investors include Altamira, a major Canadian investment firm; and Tejas Securities, an investment consortium based in Austin, Texas. The company can be reached via its Web site at www.lumeria.com.