In the News

How to Sell Your Privacy. Shift Magazine, July/August, 2000

In a time when "...between fifty-five and ninety-two percent of netizens are 'very concerned' about how their personal information is collected and sold" a product like Lumeria's SuperProfile offers consumers a potential solution. Instead of giving away personal identity information, consumers now have the option to sell it. Lumeria's CEO, Fred Davis expresses that it's time "to demand a new social contract, [one where] you own your personal information and control it."

Starving the Cookie Monster: How to protect personal information while surfing the Web. SF Gate, May 11, 2000

"Another entry, Lumeria's SuperProfile.com, will offer a free cookie and ad-management service next month that relies on opt-in ad sponsorship. Users can specify what information they want to give to advertisers, and all such information will be aggregated so it is not traceable to a specific person."

Privacy 2000: In Web We Trust? PC World, May 10, 2000

"I think the best place for legislation in some ways is at the local or state level," says Tom Maddox, editor of PrivacyPlace.com (www.PrivacyPlace.com) , a Berkeley, California, site specializing in privacy issues. "Federal laws tend to be big, fat, unwieldy... sledgehammers swatting at gnats. They usually miss the gnat and hit the rest of us."

Lumeria Ad Network Lets Users Control Web Ads. Internet.com, May 3, 2000

"When Lumeria Inc. was founded in early 1998, the Berkeley-based company undoubtedly had many advertising executives seeing red. One of the leading privacy and anti-profiling services on the Web today, Lumeria has blocked potentially millions of dollars worth of consumer information from ever reaching marketers' hands".

Fred Davis interview. On24, March 22, 2000

Lumeria’s CEO, Fred Davis, was interviewed on On24.com's Face to Face in a discussion on privacy.

A Day in the Life of the IT Job Search. InfoWorld, 20 Mar 00

Lumeria Inc. is focused in the March 20, 2000 edition of InfoWorld Magazine.

If a Banner Serves in the Woods... Banner Ad Replacement Saga Continues. ChannelSeven, 11 Feb 00

Lumeria’s CEO, Fred Davis, was interviewed for ChannelSeven.com's kateClips

Lumeria Announces Lumeria Ad Network, a Revolution in Internet Advertising. Webocracy, 7 Feb 00

Press release for Lumeria Inc's operating company, Lumeria Ad Network, was announced.

Internet Marketer DoubleClick in Hot Water Watchdog group is preparing to file complaint with FTC. SF Gate, 27 Jan 00

The San Francisco Chronicle’s mentioned a warning to Web users from PrivacyPlace.com to, “avoid the Web sites that are sharing information with DoubleClick -- if the names of those sites become public;” but, it can be hard to “opt out” if users “don’t even know which sites are in the DoubleClick network”.

What Does DoubleClick Know About You? PC World News, 27 Jan 00

PC World’s web-article entitled “What Does DoubleClick Know About You?” Tom Maddox, editor of PrivacyPlace.com, had the following to say in response to the new targeted banner ads, “This is a very gnarly territory….This is the smoking gun, proof that privacy advocates warnings are not alarmist."

Privacy in the Internet Age. USA Today, 19 Nov 99

"We have to remain in a state of heightened awareness." -- PrivacyPlace editor Tom Maddox on the erosion of consumers' online privacy -- article in USA Today.

How Much Is Your Playist Worth? Wired, 3 Nov 99

"Fred Davis is CEO of Lumeria, a company that aims to give consumers control over their personal information assets and the means to profit from their sale".

Online Disguises From Prying Eyes: New Software Helps Keep Internal Activities Private. SF Gate, 23 Sep 99

PrivaSeek Seeks Attention. Wired, 12 Aug 99

Marketers Target The Desktop. Planet It, 21 June 99

Volunteer Army to Fight Patent. Wired, 3 May 99

Markets, Not Regulations, Will Protect Internet Privacy. E-Clips, May 99

Lumeria Announces The SuperProfile(tm) At Spring Internet World. Internet Wire, 15 Apr 99

Privacy Technologies Aren't Enough: Americans Need Legal Rights To Their Profiles, Says Advocate. Junkbusters, 6 Apr 99

Microsoft, Net Rights Group Propose Privacy Rule. CNNfn, 6 Apr 99

Miller, Leslie and Elizabeth Weise. "Keeping 'pry' out of the privacy debate." USA Today, March 31, 1999

"Davis also plans to let users charge sites for the right to market to them. 'Think of it as "Me-Bay,"' he says. 'You're auctioning yourself off.' "

Karpinski, Richard. "Tools Rein In Data Collection -- Web merchants grapple with user-controlled profiles." Internet Week, March 29, 1999

Oakes, Chris. "Your Data, Your Choice." Wired News, March 24, 1999

"We support all the principles," Davis said. "We just think software solutions like P3P and digitalme are an anemic attempt. With the severe nature of today's invasive privacy technologies, it's time for a solution that's way more robust."

Needleman, Rafe. "Sees All, Knows All." Red Herring, March 9, 1999

"Of these companies, Lumeria and PrivaSeek are also in the 'infomediary' business of taking your personal information (voluntarily entered) and aggregating it with other users' info for the purpose of providing you with marketing messages customized for your demographic."

Kornblum, Janet. "Sites Provide Private Access To Customers." USA Today, March 9, 1999

". . . Lumeria -- aims to become the ultimate matchmaker between advertisers and customers."

Glave, James. "Privacy Power to the People." Wired News, March 2, 1999

"Davis said that Lumeria expects to release an open-source version of his system so that other infomediaries can support it. His goal is to offer an extensible, open platform for working with online consumer privacy."

Glave, James. "The Dawn of the Infomediary." Wired News, February 24, 1999

"As someone who loves the Internet, it is dismaying to see the Net becoming the worst of all places for unwholesome invasions of peoples' privacy and massive societal identity theft," Davis says.

Thomas, Owen. "Privacy fears redefine 'Intel Inside.' " Red Herring Online, January 27, 1999

"We'll look at this as an opportunity," says Fred Davis, CEO of Lumeria, a Berkeley-based startup. "We'll hide your IP, and we'll hide your cookies. So we'll hide your chip address, too! No problem!"

Krantz, Michael. "Watch Your Tracks." Time Magazine, October 12, 1998

"Some, though, are skeptical that a voluntary system will work. 'If anybody's going to make money off your identity,' says Fred Davis, chief executive officer of the software start-up Lumeria, based in Berkeley, Calif., 'it should be you.' "

E, Jonathan. "Davis Family Plot." Microtimes, May 20, 1998

"Fred Davis has a new company, Lumeria . . . The purpose of the company is to make it easier to work with your own personal information over the Internet."